Marketing used to be simple. You had a product. You took photos. You described what it did. That was it. Now with 3D animation, you can show products that do not exist yet. You can demonstrate things cameras cannot capture. You can create perfect scenarios that make people actually understand what you are selling. The […]

Human beings are not good at spotting industry shifts until they’re already happening. If anything, the rapid evolution of visual media has primed us to be extremely dismissive when there is a chance of genuine disruption. To a typical studio executive’s mind, the promise of revolutionary animation techniques will always seem like distant speculation, no […]